IMI Exhibits specializes in designing and constructing booths for exhibitors at various tradeshows. While this may appear to be a straightforward task, there are numerous factors to consider. Our portfolio of work showcases our commitment to creating bespoke and relevant booths for our clients. In this series, we will be highlighting the key elements that can help your tradeshow booth stand out.
Designing a booth involves several steps, including budgeting, selecting materials, and conceptualizing the design. However, one aspect that is frequently overlooked is the role of graphics. Graphics are often thought of as simple logo designs and basic imagery. However, they have the ability to subtly transform the entire visual appeal of a booth. To illustrate the importance of graphics, we will be featuring Atosa's booth from NAFEM 2023.
(February 2023, Atosa, NAFEM 2023)
This booth, which we recently created, boasts a rustic and homely ambiance that replicates the local steakhouse experience. The booth incorporates various elements that make it one of our finest creations. The lighting and structure are meticulously balanced and distributed, but the graphics are the standout feature. Although it may not be immediately apparent, the entire structure is covered in graphics that lend it a distinctive character. The brick walls, for instance, are not real bricks but graphic designs that align with the steakhouse theme. This not only makes it an aesthetically pleasing choice but also helps to save on the booth construction budget. As a company, we are committed to following the budget guidelines provided by our clients, and by incorporating creative graphics, we can deliver visually appealing booths that are also budget friendly.
Atosa's booth was one specific example of graphics, and there are many more ways for graphics to help you. Let's go over some ways that graphics are able to help your booth:
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Branding & Identity
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Visual Impact
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Information Communication
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Space Definition
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Aesthetics & Atmosphere
The information we're sharing with you isn't confidential. We're committed to providing you with excellent booth design and expertise. Our objective is to demonstrate that you can rely on us to be knowledgeable in this field. Our series on booth elements is an ongoing effort, and we'll be delving into light boxes next. We hope you'll continue to follow along with us.